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Competitor analysis strategy

SEO Academy

Chapter 21


Competitor analysis strategy

Welcome to the twenty-first chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimise your site for local search results, we will now focus on your competitive analysis strategy. You will learn how to analyse your competition to understand what works and what doesn’t, and adjust your SEO strategy.

What is a competitive analysis strategy?

A competitive analysis strategy refers to the process of researching and understanding what your competitors are doing right (and wrong) in SEO. This allows you to identify gaps and opportunities that you can exploit in your strategy.

How do you analyse your competitors in SEO?

Here are some steps on how to analyse your competition:

  1. Identify your main competitors: Understand who your main competitors are in the industry and in search results.
  2. Analyse their keyword strategy: Investigate what keywords are important to them and how they position themselves in them.
  3. Evaluate their linking strategy: Examine how they build links and what backlinks they have.
  4. Explore their content and UX: Evaluate their content and user experience to understand what attracts their audience.


Competitor analysis is a key part of your SEO strategy. By understanding what your competitors are doing right (and wrong), you can adjust your strategy to gain a competitive advantage.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we’ll discuss performance monitoring and analysis strategies – how to track and measure your SEO performance to understand what’s working and what’s not. Join us to learn more about how you can monitor and analyse your SEO performance. To make sure you don’t miss out on any new information, sign up to our newsletter below each post.


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