Competitor analysis strategy

Competitor analysis supports decisions about your own offer and website. It is not a reason to copy headings or treat every competing feature as a requirement. First we define the question the comparison should answer.

Choose the right comparison set

We distinguish businesses competing for the same customer, websites ranking for the same queries and brands used as design references. These may be different lists. Every comparison records its market and date.

Compare specific elements

We examine service descriptions, evidence of experience, information structure, contact options, performance and accessibility. One page view cannot establish the quality of an entire company.

Keep evidence and context

We record the URL, view, query and observation. Search results may vary with time and location. A visible fact is distinguished from an inference about a competitor's strategy.

Look for unmet customer needs

The most useful finding identifies a question the market answers poorly or an unnecessary obstacle in the process. Improvements should reflect audience needs and the team's capabilities.

Maintain selected signals

We do not repeat the whole audit every week. We monitor important pages, messages and features, and conduct a broader comparison after a material market or offer change.