Improving mobile shopping

Improve mobile conversion by removing confirmed obstacles. The goal is an easier purchase of the right product, without pressure or loss of important information on a small screen.

Start with the customer task

Find a product, choose a variant and inspect delivery on a phone. Note hesitation and obscured controls. A screenshot alone does not reveal the full problem.

Make selection clear

Images, features and available variants should be understandable without guessing. Keep the selected choice visible. The cart button must not imply success for an unavailable variant.

Check data entry

Test keyboard type, autofill, invalid values and corrections. Do not erase every field after an error. Messages identify the affected field and how to fix it.

Resolve overlapping elements

Consent banners, assistance, sticky buttons and keyboards compete for space. Test them together, including enlarged text. Speed alone cannot fix a button hidden beneath an overlay.

Measure without promising growth

Compare similar traffic, completions, errors and support requests. Document the hypothesis and result. Do not attribute seasonal growth to a single interface change.