European Accessibility Act for online stores

The European Accessibility Act covers e-commerce. For a store team, this means examining the whole service rather than only homepage contrast. The exact obligations and exemptions need to be established for the particular business.

Map the complete customer journey

The list covers product discovery, filters, product details, variant selection, cart, account, delivery, payment, confirmation and support. We account for keyboard use, screen readers, zoom, touch operation and cognitive constraints.

Documentation: European Commission — European Accessibility Act.

Improve information and controls

Controls have understandable names, focus order and visible state. Form fields are connected to labels, and an error explains what to correct. A product image receives an appropriate alternative when it communicates information needed for purchase.

Include third-party components

Payment, review widgets, chat, pickup maps and consent tools can break an accessible journey. We include requirements when selecting a supplier and test the integration after updates instead of relying only on a declaration.

Test tasks as well as rules

Automated tools detect some problems. We complement them with manual keyboard and assistive-technology checks through critical scenarios, including errors, missing products and variant changes.

Maintain accessibility after launch

A template, app, form or payment-method change requires a new check of the affected journey. The report identifies the problem, affected user, reproduction step and fix result. A qualified adviser confirms legal requirements for the project.